Meet the Team: Head of Marketing and Communications, Raindy Lu

The Ontology Team
3 min readMar 9, 2023

What’s your name and where are you from?

My name is Raindy Lu and I joined Ontology in May, 2019.

Tell us a bit about yourself. What did you study? What are your hobbies? What is your superpower?

I previously studied meetings, incentives, conferences and exhibitions (MICE) management as I am interested in the growth of both the local and global economy and this felt like the right fit. I recently had a baby which doesn’t give me as much spare time for my hobbies, but when I get the chance, I enjoy going for jogs and reading. I believe that my superpower is diligence, as I am always attentive and persistent when it comes to both my work and personal life.

What kind of work do you do on a day-to-day basis?

At Ontology, I am Head of Marketing and Communications. Within this role, I manage market strategy planning for all of Ontology’s projects. In addition to this, I conduct internal communications with project leaders and external communications with third parties, including contributors and media contacts, to name a few. Some of my day-to-day duties also include tracking various social media platforms and analyzing and collecting information on the industry and other competitors.

In your opinion, what makes Ontology stand out from other blockchains?

In my opinion, Ontology stands out from other blockchains due to our continuous focus on decentralized identities (DID) and its stable technical capability, which makes it exceedingly trustworthy.

What is the most exciting part of the project you’re working on for Ontology?

For me, the most exciting part of my role is influencing more individuals to pay attention to their digital identities and personal data. In turn, it motivates them to protect their own rights within Web3 technologies.

What has been the most important moment in your career so far?

Joining Ontology is most definitely the most prominent milestone in my career as it changed the overall direction of my career path. Web3 marketing has huge potential for innovation and the pace of this industry is faster than any I’ve experienced before, which I love. It forces you to think fast and act fast, which is challenging but amazing.

What are you most excited for in your future at Ontology?

An easy-to-use DID application that can be accessible to everyone, linking people from their everyday life to Web3.

As we mark Ontology’s five-year anniversary, where do you see Ontology and Web3 going in the next five years?

I’m confident about the future of Web3 and what Ontology has to offer the wider space. As people become increasingly aware of their digital identity and data privacy rights, they will come to realize that DID is the overarching solution to this problem, and further, be more willing to use DID applications. On the other hand, crypto trading will subside due to the regulation’s optimization, and real Web3 technologies can showcase how they are not just another tool for earning money.